Author

About the Author
Mark Baratto has over 15 years of marketing and sales experience specializing in Psychological based Sales & Marketing, Story Creation, and Customer Acquisition. His expertise lies in understanding people’s psyche, what motivates them, and the behavioral science behind what drives their actions - using 30 years of tested & proven persuasion principles. He provides proven psychological skills that help his clients capture the attention of their dream customer, turning them into life-long raving fans.

Singing, Songwriting & Festivals with Arlis Albritton

In this episode, Mark Baratto sits down with Singer, songwriter, and all-around cool guy, Arlis Albritton. We talked about his journey and how he got started in music (hint, it was the mailroom), navigating the Nashville writing scene, and how he is expanding his talent into the festival arena, with the St. Augustine Songwriters Festival:…

Read More

Singing, Songwriting & Festivals with Arlis Albritton

In this episode, Mark Baratto sits down with Singer, songwriter, and all-around cool guy, Arlis Albritton. We talked about his journey and how he got started in music (hint, it was the mailroom), navigating the Nashville writing scene, and how he is expanding his talent into the festival arena, with the St. Augustine Songwriters Festival:…

Read More

Singing, Songwriting & Festivals with Arlis Albritton

In this episode, Mark Baratto sits down with Singer, songwriter, and all-around cool guy, Arlis Albritton. We talked about his journey and how he got started in music (hint, it was the mailroom), navigating the Nashville writing scene, and how he is expanding his talent into the festival arena, with the St. Augustine Songwriters Festival:…

Read More

The Secret to Life with Harrison Gallery

In this episode of the Podcast, Mark Baratto sits down with artists Helen and Ben Harrison to talk about their gallery on White Street, but in a surprise turn of events, ended up talking about their life at sea. I think the below quote sums it up – enjoy! “In the 1970s my husband, Ben,…

Read More

The Key West Mermaid Festival

In this episode, Mark Baratto sits down with Head Mermaid, Kristi Ann to talk about how she got the idea for the festival, and how she applied her savvy retail skills into her creation. Save the date: July 1st – 5th 2021 More on the Mermaid Festival The Key West Mermaid Festival is founded by…

Read More

Take a Tour with the Key West Express

In this episode, Mark Baratto interviews Kathy Stamper and Scott Schofield to talk about the Key West Express, which takes residents and visitors to and from Key West, Fort Meyers and the Marco Island area. More on the Key West Express Key West Express to Paradise – Chill Out, Relax, Enjoy, Explore Our jet-powered catamarans…

Read More

My Interview on the Blame it on Buffett Podcast

In this guest episode, Alia Moore interviews Mark Baratto on the Blame it on Buffett Podcast. This is an exclusive “role reversal” where Alia has me on as a guest on her podcast. If you ever wanted to know who the guy was behind the Backyards of Key West podcast, this is your chance! More…

Read More

Sacred Space Key West Gallery

In this episode, Mark Baratto sits down with the artists and creators of Sacred Space: Lucy Hawk, Barbara Sage, Emily Shipman and Cristina Velardi. We talk about how this group of powerhouse ladies found each other, how they support each other, and how Sacred Space was formed. More on Sacred Space Sacred Space is an…

Read More

Everything Key West with FunInKeyWest.com

In the episode, Mark Baratto sits down with travel blogger Michele O’Connor to talk about how she started her blogging business and how she grew her website into a full-time business. More on FunInKeyWest.com Who are we and what do we know about Key West? We are avid travelers.  Road trip is our middle name….

Read More

Take a Trip to the Dry Tortugas with the Yankee Freedom III

In this episode, Mark Baratto sits down with Carol Hill, the owner of the Yankee Freedom III Ferry to the Dry Tortugas. This episode was recorded at the beginning of 2020 and Carol has a little cold, but don’t worry, it wasn’t COVID-19 🙂 We talk about how Carol got into the business, all the…

Read More

Carbone’s Custom Firearms

In this episode, Mark Baratto sits down with Tom Carbone, the owner of Carbone’s Custom Firearms. We discuss how Tom got into the business and his passion for bringing firearm safety and understanding to the Florida Keys. Whether you are a gun lover or not, this is a great episode to get the understand from…

Read More

An Interview with Greg Veliz, the City Manager of Key West

In this episode, Mark Baratto sits down with Key West City Manager Greg Veliz (before the Covid-19 pandemic). We talked about Greg’s journey from Conch to elected official, and all the bumps in-between. I love and admire Greg’s tenacity and hope this episode teaches you that anything can happen with the right attitude. More on…

Read More

Cayo Beauty Lounge by Hillary

In this episode, Mark Baratto sits down with Hillary to talk about how she became a stylist, how she made her way down to Key West, and why she decided to open her own Beauty Lounge right in the middle of the Covid-19 crisis. This episode is loaded with inspiration and is worth listening to…

Read More

Key West Food Tours

In this episode, Mark Baratto sits down with Analise Andrews, the owner of Key West Food Tours. We talk about how she was raised in her Cuban grandmother’s Key West kitchen and how Analise Smith pursued a career in the food industry by starting Key West Food Tours in 2014. Combining a love for food…

Read More

Interior Design with Ben Teague

In this episode Mark Baratto sits down with Ben Teague of Ben Teague Design. We talk about how Ben took a leap of faith and went from working in a bank to doing what he loves. This episode has a ton of gems for those of you out there looking to escape the corporate world…

Read More

Key West Home Creation with Kenna Construction

In this episode, Mark Baratto sits down with Jess Forsythe and Mike Kenna of Kenna Construction. We talk about how Mike got into the business, how he went from a classically trained chef to an expert contractor. We also learn how Jess acts as the glue to keep everything together and is the businesswoman that…

Read More

Poké In The Rear A New Key West Restaurant

In this episode, Mark Baratto sits down with Grant Portier, the owner and chef of Poké In the Rear, an Asian-themed restaurant in its open-air backside bar in the famed Aquaplex. We talk about where he came up with the idea for the restaurant, and how he is taking a grassroots word of mouth approach…

Read More

My 1st Podcast on the Sea with Cruisin’ Tikis Key West

In this episode, Mark Baratto sits down with Johnna, one of the owners of Cruisin’ Tikis, and Captain Ryan. Johnna tells her story of going from the retired life to the Tiki life while actually on one of their famed Tikis. More on Cruisin’ Tikis Key West ENJOY A TIKI CRUISE IN BEAUTIFUL KEY WEST,…

Read More

Sand Art with Marianne of “Just Sand & Water”

In this episode, Mark Baratto sits down with artists Marianne van den Broek to talk about her amazing sand sculptures found around town in Key West. We talk about how Marianne began her journey as a sand sculptor, and how she turned a “summer job” into a passion project with a full-time residence at Casa…

Read More

Salt Island Provisions

In this episode, Mark Baratto sits down with the owner of Salt Island Provisions, Laura Richardson. We talk about the origin story or Salt Island Provisions, how this island favorite is a hub for everything local; from salt to wine to honey to art. This spot is a MUST for every tourist and local alike!…

Read More