Author

About the Author
Mark Baratto has over 15 years of marketing and sales experience specializing in Psychological based Sales & Marketing, Story Creation, and Customer Acquisition. His expertise lies in understanding people’s psyche, what motivates them, and the behavioral science behind what drives their actions - using 30 years of tested & proven persuasion principles. He provides proven psychological skills that help his clients capture the attention of their dream customer, turning them into life-long raving fans.

Rescuing Bars all Over the World with Celebrity Bartender, Russell Davis

NOTE – this episode was recorded months before COVID-19 lockdown. I hope you enjoy this interview, and get ready for some new episodes soon, as Key West begins to open back up June 1st. This episode Mark Baratto sits down with celebrity mixologist Russell Davis. We talk about how Russell got into the business, how…

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Frita’s Cuban Burger Cafe

NOTE – Here is another pre COVID-19 episode. I am happy to say that Frita’s is back open and serve their delicious food. In this episode, Mark Baratto sits down with the owner of Frita’s Cuban Burger Cafe, c During this episode, we danced, we sang (well Marcia does) and I ate one of their…

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Talking Chops with the GM of Prime Steakhouse

In this episode, Mark Baratto sits down with Aaron Pearlman, the General Manager of Prime Steakhouse Key West. We talk about the restaurant’s history, how they stay upscale, but with a relaxed island vibe, and how they keep their food consistently amazing in our tiny island paradise. A Message from Prime Steakhouse Finally a light…

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The Photography of Art with DE LA Gallery Co-Owner Jeff Rodriguez

In this episode, Mark Baratto sits down with Master Framer, Jeff Rodriguez. Jeff is the co-owner of DE LA Gallery, located in Key West, FL and Charleston, SC, AND the co-owner of Art Warehouse, located in Key West. I visited Jeff at his Key West gallery where we talked about his wildly talented partner, photographer/artist…

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Getting Caffeinated with Cuban Coffee Queen

**NOTE** This episode was recorded in December, 2019. During the Coronavirus crisis, the Cuban Coffee Queen is open from 7AM – 3PM for takeout and still delivering all of Key West up to Cow Key Bridge. In this episode, Mark Baratto sits down with head barista and manager, Irena Dalton at the iconic Cuban Coffee…

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Singer, Songwriter, Guitarist, & Storyteller Scott Kirby

**NOTE** This episode was recorded in January 2020 and published on my other podcast, The Songwriters Podcast. In this episode, Mark Baratto sits down with singer, songwriter, guitarists, storyteller, sailor and road warrior, Scott Kirby. We talk about his long career as a musician, and where he goes for writing inspiration, and how a little…

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A Sweet Escape with Flamingo Crossing Ice Cream

This episode was recorded months before COVID-19 happened, and Social Distancing was the new catchphrase. I spoke with their team today and they wanted to let you know that they are OPEN FOR BUSINESS from 12pm – 8pmevery day for TAKE OUT ONLY during the crisis. Location: 1105 Duval Street, Key West, Florida In this…

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The Status of Key West with Scott Atwell of the Chamber of Commerce

This episode is a first for me. As some of you may know, I record these episodes months in advance and have collected 6 months’ worth of podcasts to put out. With times like this, I reached out to Scott Atwell, the Executive VP & CEO of the Key West Chamber of Commerce to bring…

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Rodriguez Cigar’s with Danny Difabio

***NOTE*** This episode was recorded months ago before the Coronavirus began. If you like this episode, even the tiniest bit, please reach out to Rodriguez Cigars and order from him online to help support: https://rodriguezcigarskeywest.com In this episode, Mark Baratto sits down with a third generational owner of Rodriguez Cigar’s, Danny Difabio. We talked about…

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Drinking on the Job at Mellow Cafe and Gastropub

Hi everyone! This episode was recorded months before all this Coronavirus-mania all started, but gives a little insight into things to come when we get back to normal 🙂 ***PLEASE MAKE SURE YOU SUPPORT YOUR LOCAL RESTAURANT*** In this episode, Mark Baratto sits down with Courtney Wilson and Jenny Robinson of Mellow Cafe and Gastropub….

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Improving & Protecting Our Coral Reef with Reef Relief

In this episode, Mark Baratto sits down with Alex Risius (Assistant Program Director) and Mill McCleary (Executive Program Director) to talk about the data behind what’s happening to our coral reefs. We talk about how Reef Relief® is making a difference on a global scale, and how tiny changes you make, can make a big…

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Better Than Sex… Need We Say More?!?

In this episode, Mark Baratto sits down with Len Johnson, the co-owner of Better Than Sex – A Dessert Restaurant, to talk about where Len’s wife Dani gets her inspiration as head baker, and how she “tested” her recipes on all their dinner guests. We talk about the genius behind the restaurant’s name (it was…

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Getting Cocky with Cocky Key West Apparel

In this episode, Mark Baratto sits down with local brand creator and artist Cristina Velardi. We talk about where the vision of the brand came from, how she ended up at the Art Shack, how she got started in screen printing, and how patience has been her biggest strength. More on Cocky Key West Basic…

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Getting My Flow on with Shakti Yoga & Mayanjali Cafe

In this episode, Mark Baratto sits down with yogi, chef, and all-around awesome person, Sofia Artola. We talk about the transition going from student to teacher to business owner, moving locations (twice), and incorporating the cafe into the space, creating a full organic experience. More on Shakti Yoga Shakti Yoga is committed to offering you…

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Cafe Marquesa with Chef Graham Dailey

In this episode, Mark Baratto sits down with celebrity chef Graham Dailey of the famed Cafe Marquesa. We talk about his early beginnings at the Peninsula Grill as the Executive Chef, to professional kitchens in New York City, where he worked under well-known Chef Anthony Bourdain. Later on, Chef Graham moved to Paris and became…

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Getting My Dessert on At Tropical Vibes Key West

In this episode, Mark Baratto sits down with the family (almost the entire family) behind Tropical Vibes Cones & Bowls. We talked about family values, how the business got started, and how their love for the community is the driving force for the business. More on Tropical Vibes A one of a kind, eco-friendly company,…

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Southernmost House Talk with Michael Halpern

In this episode, Mark Baratto sits down with Michael Halpern to talk about life at the famed Southernmost House, his wife’s beautiful foundation (Michelle’s Foundation), and the wonderful things the B&B is doing for the community. We share some NYC stories, revel in how kindness and old school morals matter, and how Michael pulled off…

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Real Estate Talk with Raymon Vazquez of Truman & Co

In this episode, Mark Baratto sits down with Raymond Vazquez of the famed real estate brokerage firm, Truman & Co. We talk about oil spills, fly fishing, and of course Real Estate 🙂 More on Raymond: Raymond has been assisting buyers & sellers since 2005. His diverse background means he is one of the few…

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The Soulful Sound of Singer-Songwriter, Nick Norman

In this episode, Mark Baratto sits down with Key West local Nick Norman to talk about where he started, and where he is going. We find out how he got started with music and how he is constantly working to “sharpen the sword” of his craft. This is one of my favorite interviews so far…

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The Art of Book Publishing With New York Times Bestselling Author Alessandra Torre

In this episode, Mark Baratto sits down with Alessandra Torre, an award-winning New York Times bestselling author of more than twenty-two novels. We talk about how a summer project turned into her first novel, and how tweaking a couple of words on the Amazon description had her go from 10 sales per day to over…

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